6/18/2023 0 Comments Add rich snippets to wordpressTo add Google-recommended JSON-LD structured data to your recipes right in the WordPress editor, you can use WPZOOM’s Recipe Card Blocks plugin. How to Add Recipes With Structured Data in the WordPress Editor If you looked under-the-hood at your recipe website’s code, JSON-LD would look something like this:Īnd while that might look a bit complicated, you don’t need to add that code from scratch because you can have a WordPress recipe plugin do everything for you. There are different types of structured data that you can add to your recipes, but Google recommends the JSON-LD format. But it does provide search engines with what they need and greatly increases your chances of getting rich snippets. It’s important to note that adding structured data to your recipes does not guarantee that Google and other search engines will give your site rich snippets. In turn, that can help you get more traffic to your recipe content. While schema markup will not directly increase your recipes’ Google search rankings, it can increase your organic click-through rates (CTR), which can help you get more traffic from your existing rankings.Īdding recipe schema markup also makes your content eligible for Google’s Recipes featured snippet carousel, which showcases recipes above the regular search results:įinally, recipe structured data also helps voice assistants like Google Assistant parse your recipes, which can improve your voice search SEO.īasically, adding structured data to your recipes just generally makes your recipes more visible and attractive to people who are searching for recipes. Notice how the first result includes extra information about the recipe’s rating, cook time, and calories? That’s the rich snippet, and it makes your content a lot more attractive to searchers. There are lots of different types of rich snippets, but if you’re posting food recipes, you’ll be most interested in recipe rich snippets, which look something like the first result in the screenshot below: Rich snippets are additions to search results pages that provide extra information about your content. When you provide search engines with extra context in the form of structured data, they can use that information to help generate rich snippets. Speaking of… The Benefits of Adding Structured Data to Your Recipe Content Then, Google and other search engines can take that information and use it to enhance how your recipe content appears. “Hey Google, ‘45’ is the number of minutes it takes to cook this recipe and ‘305’ is the number of calories in each serving”. Structured data is what provides that context. We’ll use the two terms interchangeably in this post.Īs smart as Google and other search engines are, they still don’t have perfect clarity when it comes to understanding every single bit of your content.įor example, if Google sees the numbers “45” and “305” in your food recipe, how can it know exactly what those numbers mean? Schema markup is really just a specific type of structured data, but it’s fine to think of structured data and schema markup as being the same thing. You’ll also see the term “schema markup” used. Your site’s structured data won’t appear on the front-end to human visitors, but it provides valuable context about your content to search engines like Google in your site’s code. Structured data is extra behind-the-scenes information that you can add to your content. Then, we’ll show you how to easily incorporate structured data into your recipes using the Recipe Card Blocks WordPress plugin - zero technical knowledge required! What is Structured Data/Schema Markup? In this post, you’ll learn more about what structured data is and how it helps your WordPress recipe website. If you’re not familiar with this term, structured data helps make your recipe content more visasdasdible in search engines, which in turn leads to more eyeballs on your delicious food. While such an approach can work for your human visitors, adding your recipes as basic text means you’ll be missing out on the many benefits of structured data (AKA schema markup). If you have a WordPress food blog or recipe website, you might be tempted to add your recipe content using basic WordPress text and image blocks.
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